Pet companies are searching for new means of connecting with and learning about the growing consumer base of millenial dog owners.Even though millennials spend an average of 10 hours a week on dating apps, ⅓ of people on dating apps never make it out to a real, in-person date because of the gamification of dating.In fact, the biggest player in the online dating game, the Match Group (25% market share), actually comprises 45 brands including big names such as, OkCupid, and Tinder, each targeting a slightly different market segment. We are witnessing a significant shift in the dating app world towards niche dating apps. ![]() They need to sift out people who don’t like dogs from general dating apps. ![]() Dog lovers want to date others who will welcome and accept their dogs as part of their lives.
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